Web development
A two-application business-lending platform — an applicant funnel and a document-and-underwriting engine — that carries a business owner from first click to lender submission automatically.
01Overview
A lending funnel that carries an applicant from click to funded, hands-off.
Worked across a two-application business-lending platform — an applicant-facing funnel (SSP, Laravel 5 / PHP 5.6) and a document-and-underwriting engine (Middleman, Laravel 10) — that takes a business owner from application to funded deal automatically.
On the funnel side I built and hardened the multi-step application flow: first-touch attribution tracking, dynamic revenue-band and ‘how did you hear about us’ questions, auto-advancing V4 funnel steps, an existing-customer login/resume path, and re-entry guards that stop funded customers from accidentally resetting their deal.
On the processing side I built the pipeline that parses uploaded bank statements, runs credit checks, and runs a ‘waterfall’ that matches each applicant to the right lenders and submits to their APIs — with per-lender connectors (Fundbox, PEAC, Rapid Finance, OnDeck, Idea Financial and more), Plaid asset-report ingestion, and timeout/duplicate-submission safeguards.
Everything syncs to Zoho CRM as the central data store, with auto-conversion of partner leads and automatic renewal records for returning funded customers — a resilient, mostly hands-off funnel that carries an applicant from first click to lender submission without manual intervention.
- Client
- Gretrix
- Year
- 2026
- Service
- Laravel, PHP, Integrations
02The challenge
Gretrix runs a two-application business-lending platform — a public applicant funnel and a document-and-underwriting engine. It needed to carry a business owner from first click all the way to lender submission automatically, across many lenders and data sources, with almost no manual intervention.
03Our approach
I worked across both apps: hardening the multi-step application funnel (attribution, dynamic revenue-band questions, auto-advancing steps, resume and re-entry guards) and building the processing pipeline that parses bank statements, runs credit checks, and ‘waterfalls’ each applicant to the right lenders via per-lender API connectors — all synced to Zoho CRM as the central store, with timeout and duplicate-submission safeguards.
More work
Other projects you might like
Connecting a hire store to live rental inventory
2026An event prop-hire store rebuilt on WooCommerce and integrated live with a rental management system for real-time availability, quotes and bookings — plus bot-driven downtime fixed.
Rebuilding a jewelry brand’s site for search visibility
2026A fine-jewelry storefront replatformed from a hash-routed legacy site into statically-generated, fully crawlable Next.js routes built for SEO.
Post-purchase upsell funnel and free-trial subscription for a fitness brand
2026One-click upsell pages with video sales letters and a first-month-free membership that converts to a paid subscription automatically.
Let’s build something remarkable.
Tell us what you’re working on. We’ll reply within one business day — no forms lost, no pitch decks required.